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Argos – Chad Valley

Last year we’ve been working on a rather big project for the British design company Elmwood in collaboration with Shop-Around.


Chad Valley is an established toy brand with over 150 years of history.


Asura was tasked to deliver 11 low poly environments, which were used on product packaging, catalogue pages and a dedicated Chad Valley webshop within the Argos website.


To further the brand experience Asura also delivered an augmented reality catalogue page.


The ‘Valley’ has different ‘worlds’, which allow the brand to showcase its vast range of toys in an age appropriate manner. Dinosaur toys live in the fiery Jurassic ‘Dinoland’, vehicles come from ‘Motor City’ full of twisting and looping roads, whilst its dolls come from the soft and dream-like ‘Dolls World’.


Each world is brought to life in a family of vibrant illustrations created to tell an engaging and consistent story. The illustrations were designed with flexibility in mind so they could be used across the product portfolio and talk effectively to different audiences.